Contrast of Proportion
(20ft x 10ft Billboard)
The growing accessibility to post an image to an infinite audience within a split second is phenomenal. This platform has allowed individuals to post their lavish lifestyles in photographic mediums. Floyd Mayweather, shares his wealthy lifestyle and it is epitomised by his collection of cars and private jets; personal items her refers to as “toys”.
One of the rarest and exclusive supercars is the Lamborghini Reventón; the manufacturing giants only produced twenty and it became a symbol of extreme exclusivity. As a photography student, the closest opportunity to work with such an exclusive object would is using a diecast replica model.
Lamborghini possesses an iconic hue to its logo; emphasising the piercing yellow on the black canvas. Itten believes that yellow acquires an extreme brilliance and a cold aggressive quality of expression on black; it becomes vigorous, sharp, uncompromising and abstract. It’s dominance within the composition can be seen from afar, the yellow logo becomes a key anchor point in the photograph.