Warm-Cool Contrast

(40 inch x 60 inch Bus Stop Poster)

It’s Gin O’clock appears to have superseded the famous Pimm’s O’Clock phrase. Based on an article in The Guardian: “Annual gin sales rose 16% to smash through the £1bn barrier for the first time in the UK, leading the drink industry to declare 2016 the “year of gin”. It’s ever increasingly popularity continued into 2017 and with summer just around the corner it is in high demand.

Drinking gin has now become an experience, with an array of unique garnishes and ballooned glasses and it has become fashionable to photograph the most recent combination of gin and fruit. Isle of Harris recommends that the perfect garnish for their gin is grapefruit which ties in nicely with the application of Itten’s colour theory. The colour combinations manifest within composition, the cool colour of the blue-green gin bottle perfectly complements the yellow-red tones of the grapefruit. The cold-warm contrast creates a sensation of temperature within the composition, the bottle looking cool and refreshing, whereas the grapefruit appears warm and juicy.